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Multilens expands presence in the Spanish market

Multilens expands presence in the Spanish market

Multilens expands presence in the Spanish market through acquisition of Recoletos Ayudas Opticas

Multilens AB expands presence in the Spanish market through acquisition of Recoletos Ayudas Opticas

Multilens AB will strengthen its position in the Spanish market segment for special optics. The company was approached and has now signed an agreement to acquire Ayudas Opticas/MLOptics from its founder and CEO, Maria Clavero. Ayudas Opticas/MLOptics is one of the major players for special optics in Spain (a team of visual health specialists that offer advice, training service and products to professionals working with Low vision) and an important export channel for Multilens AB. The purchase of Ayudas Opticas/MLOptics enhance Multilens ambition to be an important European producer of special optics

"Local knowledge teamed up with innovation and distribution for future success” – is the guiding principle of Multilens acquisition of Ayudas Opticas/MLOptics. Ayudas Opticas/MLOptics is firmly anchored in the Spanish and Portuguese markets and operates with extremely high customer orientation. It thus represents an ideal match for Multilens AB. In recent years, we have seen increased demand for retail knowledge solutions. Together with Ayudas Opticas/MLOptics we prepare the ground for accelerated growth and expand our footprint. By combining Ayudas Opticas/MLOptics local knowledge with our innovative portfolio and an increased focus on short delivery times and efficient storage we will become a driving force. In addition, we will significantly enhance our customer proximity by supplying high quality services and competitive prices to the major Spanish optical chains.” said Björn Hellström, chairman and one of the owners of Multilens AB.

Ayudas Opticas/MLOptics runs a modern sales office in Madrid covering the full product portfolio for special optics, offers covers both ready to order products and individual solutions based on customer-specific recipes. Ayudas Opticas/MLOptics generated sales of about € 1 million in 2018 and employs 6 people. Multilens will continue to run Ayudas Opticas/MLOptics activities will be run under the well-established name: MLOptics.

"We are delighted to have found a strong new owner for Ayudas Opticas/MLOptics. Multilens AB shares the same mindset culturally and from a business perspective. Ayudas Opticas/MLOptics will benefit from Multilens´s strong access to an impressive range of product assortment and
innovations. Multilens on the other hand will be able to enhance its local supply chain and benefit from Ayudas Opticas/MLOptics local knowledge and network. Together we will be able to ignificantly increase our offering and differentiate ourselves in the market with tailor made solutions that fully respond to local consumer needs," said Maria Clavero, Chairman and the owner of Recoletos Ayudas Opticas.

                   
                   

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